Meet the Founders: Malize Evans and Michael Lubker of Raftur Games
Malize Evans and Michael Lubker are set to spearhead the Indie Revolution.
Malize Evans: Pioneer in Brand Experiences
With almost two decades of management experience and a distinct flair for innovation, Malize Evans has built a reputation in the gaming and entertainment industries. Her work spans top intellectual properties, including global icons like Star Wars, Cyberpunk, and Frozen, where she has been instrumental in transforming how products are showcased in retail. She pioneered Brand Experiences early in her career, and her influence has shaped the way consumers interact with brands today.
In addition to her industry achievements, Malize spent five years as a professional gaming YouTuber, where she developed a deep understanding of the gaming, marketing, and creator economy ecosystems. She was also recognized with the prestigious Serbin Communications Award.
Michael Lubker: Gaming Development King
Michael Lubker is a seasoned gaming industry professional. His career highlights include leading the 2020 Gamerjibe Virtual Career Fest and collaborating with industry heavyweights like Aspyr Media. Michael brings a deep understanding of business development, production, design, and event management within the gaming ecosystem. He’s contributed to both indie and AAA game development, managing initiatives across the board.
Raftur Games' Early Success
The Raftur Games Community Has Grown to Nearly 3,000 Followers
Since launching in February 2024, Raftur Games has experienced rapid growth, a testament to the founders’ leadership and the resonance of their vision. Within just a few months, their community has grown to nearly 3,000 followers, with a 10% month-over-month increase—all without any marketing investment. Their metaverse MVP is live and expanding, showing a 50% growth month-over-month. Additionally, the launch of their newsletter attracted 600 followers in a single day, further proof of the excitement surrounding their brand.
The Vision for the Future
Six months into the journey, Raftur Games is building a strong, engaged community, with the goal of reaching 10,000 followers. Looking ahead, Malize and Michael have their sights set on becoming a leader in the Indie Revolution within five years. In ten years, they aspire for Raftur Games to be a reference point in the gaming industry, not just for creating games but for revolutionizing how they are distributed.
The Passion Behind Raftur Games
For both founders, the Indie Revolution is what drives them out of bed every morning. They are passionate about creating games that break the mold, games that resonate with players on a deeper level. Their mission is clear: to empower indie developers and reimagine the way games are made and shared.
“We turn your gaming idea into a sustainable business.”
Reflections on Atlas Accelerate and Advice for Future Founders
Being accepted into the Atlas Accelerate program was a milestone moment for Raftur Games. "We’re in love with what we’re creating, and nothing satisfies us more than spreading that love. Atlas saw that passion and believed in our capacity to make it a reality," says Malize.
The program has helped them stay focused on their goals and milestones, providing invaluable guidance as they navigate the ups and downs of startup life. For future founders just starting their journey, Malize and Michael offer this advice: "The founder’s journey can be lonely, and it’s undeniably hard, but it’s also incredibly rewarding. Always remember why you started—your mission and vision will be the energy that keeps you moving forward."
