Meet The Founders: Shanna Greathouse’s Path to Atlas Accelerate
Shanna Greathouse, founder of Pigybak, becomes an Elevate Prep Founder with Atlas Accelerate.
Shanna Greathouse, Founder of Pigybak, Joins Atlas Accelerate
To say it takes determination to be a startup founder is about as much of an understatement as anything can be. Shanna Greathouse is a powerhouse of vision and a shining example of what a relentless pursuit of excellence can bring. As a serial entrepreneur with a rich history of success, Shanna’s journey with Pigybak has been nothing short of legendary.
In 2024, her journey reached a new milestone when Pigybak was accepted into Atlas Accelerate’s Elevate Prep program, a startup accelerator with a less than 1% acceptance rate. Since then, new doors for growth and impact have opened for Shanna and Pigybak.
A Visionary's Background: Shanna Greathouse Before Pigybak
Before founding Pigybak, Shanna Greathouse had already established herself as a force to be reckoned with in the entrepreneurial world. Her resume boasts an impressive array of achievements: building two products that were later acquired by unicorn companies, leading a successful acquisition, and forging strategic partnerships that became critical to business growth. Her expertise wasn’t confined to just one area; she had a hand in everything from consulting and program management to analytics and exit modeling for a private equity firm. Shanna’s leadership extended globally, where she directed over 30 engineers across three continents, ensuring manufacturing readiness at every stage.
“My diverse experience in consulting, program management, and analytics consistently drives innovation and delivers measurable results.”
But what truly sets Shanna apart is her ability to consistently drive innovation and deliver measurable results. Her diverse experience across multiple industries laid the foundation for what would become Pigybak—a platform designed to revolutionize the home services market by leveraging the power of social commerce.
The Birth of Pigybak: A Mission-Driven Approach
In the early stages of Pigybak, Shanna and her small, dedicated team faced the daunting task of building a platform with limited resources. However, what they lacked in funding, they made up for in vision and determination. Pigybak was born out of a desire to create a seamless experience for homeowners and contractors, simplifying the process of finding and providing home services through a user-friendly platform.
Six months after its launch, Pigybak had already made significant strides. The team had successfully onboarded their initial users, generated traction through word-of-mouth, and fostered a sense of community among their growing user base. This lean approach allowed them to build a solid foundation, one that would support their ambitious plans for the future.
The Future of Pigybak: A 5-Year and 10-Year Vision
As Pigybak continues to grow, Shanna’s vision for the company remains clear and ambitious. Within the next five years, she envisions Pigybak evolving into a leading social commerce platform, forming major partnerships across various industries. The platform will expand its global footprint, offering homeowners a wide range of services while fostering strong communities and supporting local economies. By leveraging innovative features and strategic collaborations, Pigybak aims to drive user engagement and revenue, cementing its place as a key player in the social commerce space.
Looking even further ahead, Shanna sees Pigybak becoming an integral part of a larger ecosystem. In ten years, she anticipates that Pigybak will be acquired by a social network looking to diversify its revenue models and enhance its data capabilities. Despite this acquisition, Pigybak’s core mission will remain unchanged: empowering communities, promoting industry growth, and helping small businesses thrive. By integrating deeper into social networks and leveraging data insights, Pigybak will continue to enhance the user experience and drive meaningful connections, ultimately fulfilling its mission of improving wealth creation and work-life balance.
What Drives Shanna Greathouse: The Passion Behind Pigybak
For Shanna, the motivation to get out of bed every morning comes from a deep-seated drive to win and make a meaningful impact. Pigybak is more than just a business; it’s a vehicle for uplifting communities, making life more accessible, and turning dreams into reality. This passion is what fuels her relentless pursuit of success and her commitment to building a company that not only thrives in the marketplace but also leaves a lasting positive impact on society.
Achieving Milesstones: Pigybak’s Impressive KPI’s
Since its inception, Pigybak has consistently exceeded expectations and met key performance indicators (KPIs) that speak to the effectiveness of its strategy. The company launched within just five months of ideation, a remarkable feat that showcased the team’s ability to execute quickly and efficiently. Leveraging the National Science Foundation’s I-Corps program, they interviewed over 120 individuals to gain valuable insights into their target market.
This user-centric approach paid off, as Pigybak successfully established partnerships with three brands, with three more in the pipeline for national enablers. Even before its official market launch, the platform had already onboarded over 200 users, a testament to its value proposition. Pigybak also achieved a 20% user growth in just one month, all while reducing its customer acquisition cost (CAC) by an impressive 90%. Currently, Pigybak has hit $2.26 on its CAC, with goals to reduce it further to $1.50 through a rigorous customer success program that is currently being developed.
The Atlas Accelerate Experience: Elevating Pigybak to New Heights
When Shanna received the news that Pigybak had been accepted into the Atlas Accelerate program, she was thrilled at the opportunity to unlock new networks and resources. Despite having gone through other programs and drawing on her extensive consulting experience, Shanna recognized that fundraising was an area where she and her team had room to grow. Atlas Accelerate presented the perfect platform to refine these skills and take Pigybak to the next level.
The program has allowed Shanna and her team to refine their data room, streamline processes, and document some of the unspoken aspects of their business. This level of support and guidance has been instrumental in helping Pigybak position itself for long-term success.
Advice for Aspiring Founders: Building Systems for Success
For those who are just starting their entrepreneurial journey, Shanna offers this advice: “Create processes and systems early, starting with your long-term vision and working backwards.” This approach has been a cornerstone of Pigybak’s success, allowing the company to stay focused on its goals while remaining agile enough to adapt to changing circumstances. By laying a strong foundation from the outset, aspiring founders can set themselves up for success and navigate the challenges that inevitably arise.
